The Project Team were: Simon Wallace (TIA),
David Simmons (Lincoln University),
Susanne Becken (Lincoln University)The State of the Tourism Sector report is published annually.The Tourism Industry Association of New Zealand’s (TIA) annual State of the Sector 2011 has been
prepared in partnership with Lincoln University. The objective of this is to understand better how
the tourism sector sees its future and what challenges and opportunities lie ahead in both the short
and longer term. State of Sector 2011, alongside the ongoing series of TIA Insights and other
consultations that TIA is undertaking in its research work programme, is aimed at informing
participants at the Tourism Summit taking place in Wellington on 13 July 2011. This information is a
key driver in assisting with the development of the 2011 Tourism Industry Election Manifesto. State
of the Sector 2011 also ultimately provides a current view of the tourism sector for those within the
industry and for external stakeholders who have an interest in tourism in New Zealand.
A couple sits in a Travel Agency discussing places to go for a holiday. The travel agent says 'Worried about holidaying in New Zealand - well how about...' and she turns to the display of countries to visit on the wall behind her. Each of the countries is illustrated with a very negative image; e.g. 'Japan' with a nuclear symbol, 'Thailand' with a pile of human ashes, 'Sth Africa' with two arms raised in desperate supplication... Context - The couple do not want to visit New Zealand because of the Canterbury earthquakes and there seem to be an awful lot of natural disasters or wars or high expense etc. recently.
Colour and black and white versions available
Quantity: 2 digital cartoon(s).
Tourism is New Zealand’s fourth largest industry, providing jobs for thousands of New
Zealanders and significant foreign capital for the nation’s economy. Of concern to ministry and industry
decision makers is the “spatial yield” of these tourists which takes into account the spatial and temporal
contributions of their movements in terms of economic, cultural and environmental impacts. We have
developed an agent-based model of tourism movements to simulate these impacts and to allow for the
evaluation of different scenarios (such as increases in petrol prices or variations in currency exchange rates)
on the behaviours of those tourists. In order to develop realistic and grounded heuristics for the model,
interview protocols were developed in order to identify the key drivers in tourists’ decision making process.
