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Research Papers, Lincoln University

Modern cities are surprisingly dependent on tourism and competition among them for tourist dollars—both domestically and internationally—can be extreme. New Zealand’s second city, Christchurch, is no exception. In 2009, tourism reportedly earned $2.3 billion and accounted for more than 12 per cent of the region’s employment. Then came a series of devastating earthquakes that claimed 185 lives and decimated the city’s infrastructure. More than 10,000 earthquakes and aftershocks have radically altered Christchurch’s status as a tourism destination. Two years on, what is being done to recover from one of the world’s largest natural disasters? Can the “Garden City” reassert itself as a highly-desirable Australasian destination with a strong competitive advantage over rivals that have not been the target of natural disasters.

Images, eqnz.chch.2010

Staff of The Drawing Room on Manchester Street decorate road cones with flowers. File reference: CCL-2012-02-22- From the collection of Christchurch City Libraries.

Images, eqnz.chch.2010

Staff of The Drawing Room on Manchester Street decorate road cones with flowers. File reference: CCL-2012-02-22- From the collection of Christchurch City Libraries.

Images, eqnz.chch.2010

Staff of The Drawing Room on Manchester Street decorate road cones with flowers. File reference: CCL-2012-02-22-IMG_9714 From the collection of Christchurch City Libraries.

Images, Alexander Turnbull Library

Shows a mobile phone with a text on it that reads 'Dear Chch (Christchurch) thinking of u (you) all xxx NZ'. Context: Refers to the commemoration events taking place in Christchurch on 22 February 2012 which is the first anniversary of the 2011 earthquake which killed 185 people. Mobile phones were instrumental in helping to locate victims and in enabling people to communicate with trapped victims. B&W and colour versions of this cartoon available Quantity: 2 digital cartoon(s).