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Images, UC QuakeStudies

An image featuring a man in a suit with accessories made from pink straws, which reads, "Win with All Right and Buskers!" The image advertises a social media competition for a family weekend away in Hanmer, which was entered by posting something with the tags '@allrightnz' and '@worldbuskersfestival'. All Right? posted the image on their Facebook Timeline on 17 January 2014 at 3:52pm.

Images, UC QuakeStudies

A photograph of All Right? Campaign Manager Sue Turner (left), Crusaders coach Todd Blackadder (centre) and Scape Public Art Director Deborah McCormick (right). The photograph was taken at a promotional photo-shoot for #ThatTimeYouHelped. #ThatTimeYouHelped was a social media campaign created in collaboration between All Right? and SCAPE Public Art. The campaign encouraged people to reflect on the people in their lives who have helped them out, by uploading a photograph of them to Instagram or Facebook with the hashtag #ThatTimeYouHelped. Some of the best uploads were part of an installation at the 2015 SCAPE8 Public Art festival.

Images, UC QuakeStudies

A photograph of All Right? Campaign Manager Sue Turner (left), Crusaders coach Todd Blackadder (centre) and Scape Public Art Director Deborah McCormick (right). The photograph was taken at a promotional photo-shoot for #ThatTimeYouHelped. #ThatTimeYouHelped was a social media campaign created in collaboration between All Right? and SCAPE Public Art. The campaign encouraged people to reflect on the people in their lives who have helped them out, by uploading a photograph of them to Instagram or Facebook with the hashtag #ThatTimeYouHelped. Some of the best uploads were part of an installation at the 2015 SCAPE8 Public Art festival.

Images, UC QuakeStudies

A photograph of All Right? Campaign Manager Sue Turner (left), Crusaders coach Todd Blackadder (centre) and Scape Public Art Director Deborah McCormick (right). The photograph was taken at a promotional photo-shoot for #ThatTimeYouHelped. #ThatTimeYouHelped was a social media campaign created in collaboration between All Right? and SCAPE Public Art. The campaign encouraged people to reflect on the people in their lives who have helped them out, by uploading a photograph of them to Instagram or Facebook with the hashtag #ThatTimeYouHelped. Some of the best uploads were part of an installation at the 2015 SCAPE8 Public Art festival.

Images, UC QuakeStudies

A photograph of All Right? Campaign Manager Sue Turner (left), Crusaders coach Todd Blackadder (centre) and Scape Public Art Director Deborah McCormick (right). The photograph was taken at a promotional photo-shoot for #ThatTimeYouHelped. #ThatTimeYouHelped was a social media campaign created in collaboration between All Right? and SCAPE Public Art. The campaign encouraged people to reflect on the people in their lives who have helped them out, by uploading a photograph of them to Instagram or Facebook with the hashtag #ThatTimeYouHelped. Some of the best uploads were part of an installation at the 2015 SCAPE8 Public Art festival.

Images, UC QuakeStudies

A photograph of All Right? Campaign Manager Sue Turner (left), Crusaders coach Todd Blackadder (centre) and Scape Public Art Director Deborah McCormick (right). The photograph was taken at a promotional photo-shoot for #ThatTimeYouHelped. #ThatTimeYouHelped was a social media campaign created in collaboration between All Right? and SCAPE Public Art. The campaign encouraged people to reflect on the people in their lives who have helped them out, by uploading a photograph of them to Instagram or Facebook with the hashtag #ThatTimeYouHelped. Some of the best uploads were part of an installation at the 2015 SCAPE8 Public Art festival.

Images, UC QuakeStudies

A photograph of All Right? Campaign Manager Sue Turner (left), Crusaders coach Todd Blackadder (centre) and Scape Public Art Director Deborah McCormick (right). The photograph was taken at a promotional photo-shoot for #ThatTimeYouHelped. #ThatTimeYouHelped was a social media campaign created in collaboration between All Right? and SCAPE Public Art. The campaign encouraged people to reflect on the people in their lives who have helped them out, by uploading a photograph of them to Instagram or Facebook with the hashtag #ThatTimeYouHelped. Some of the best uploads were part of an installation at the 2015 SCAPE8 Public Art festival.

Images, UC QuakeStudies

A photograph of All Right? Campaign Manager Sue Turner (left), Crusaders coach Todd Blackadder (centre) and Scape Public Art Director Deborah McCormick (right). The photograph was taken at a promotional photo-shoot for #ThatTimeYouHelped. #ThatTimeYouHelped was a social media campaign created in collaboration between All Right? and SCAPE Public Art. The campaign encouraged people to reflect on the people in their lives who have helped them out, by uploading a photograph of them to Instagram or Facebook with the hashtag #ThatTimeYouHelped. Some of the best uploads were part of an installation at the 2015 SCAPE8 Public Art festival.